Early September 2025 has witnessed a boom of Vietnamese cuisine in New York. New restaurants, pop-ups, and street-style eateries are drawing long lines of diners eager to try “Pho”, “Rice vermicelli with dried tofu and shrimp paste”, and “Hanoi-style stuffed pancakes”. Vietnamese food is no longer a hidden gem but has become a rising star in one of the world’s greatest culinary capitals. At the same time in Vietnam, it is autumn, the season of Northern Vietnam’s most distinctive delicacies and the most beautiful time for travel. Enjoying these dishes right at their birthplace in this season is a delightful beginning to a journey from cuisine to discovering Vietnam’s land and people.
The rise of Vietnam foods in New York
Numbers speak louder than words. Between 2015 and 2020, the Vietnamese population in New York grew by nearly 9%. This community brought their recipes, their flavors, and their creativity into the city life. Today, Vietnamese restaurants are some of the most talked-about dining spots in the city.
Dozens of new Vietnamese restaurants are now opening across Manhattan and Brooklyn.
At a handful of new Vietnamese eateries in New York, savoring dishes like “bun dau mam tom” (rice vermicelli with dried tofu and shrimp paste”), “Pho bo Nam Dinh” (Nam Dinh beef noodle soup), and “banh cuon” (Hanoi-style stuffed pancakes). These flavors, once found only on the streets of Vietnam, are now winning the hearts of New Yorkers.
But what sets this wave apart is that it’s not just food – it’s culture. Pop-ups such as Xin Mời Restaurant tell stories about memory, identity, and the warmth of home, and yet, all of these are reflections. To discover the true depth of flavor, travelers must come to Vietnam itself.
A journey into culture
More than just foods, it’s journey into culture! A bowl of noodle soup in New York is exciting, but noodle soup in Hanoi is different. It is 6:00 a.m. at busy corners, steam rising in the cool morning air. The broth has been simmering for 12 hours, locals sit shoulder-to-shoulder on low stools, slurping noodles before rushing off to work. That is not just a dish – that is Vietnam’s lifestyle in one moment.
From North to South, the same goes for Hanoi’s “Pho” tea, Hue’s spicy beef rice noodles, or Saigon iced milk coffee. These foods taste better because of the context: the streets, the people, the atmosphere.
For travelers, food is the first doorway into culture. And this is where AADASIA creates a difference.
Food tours suggested by AADASIA
This October, when travelers are looking for warmer destinations, Vietnam offers both sunshine and flavors. If you wish to turn cuisine into the gateway to a new journey, AADASIA makes that connection a reality
Here are a few highlights:
- Hanoi: Explore Vietnam’s charming capital through its Old Quarter, historical landmarks, and iconic street foods
- Ha Long Bay: Enjoy fresh seafood on cruise among limestone karsts, experience high-class onboard services
- Hue: Discover the ancient citadel,royal heritage , and savor traditional imperial cuisine.
- Da Nang – Hoi An: isit Ba Na Hills, and the iconic Golden Bridge. Stroll through lantern-lit ancient streets and enjoy diverse dishes that blend flavors from both North and South.
- Saigon (Ho Chi Minh City): Modern yet historical, with day trips to Cu Chi Tunnels and Mekong Delta, taste unique dishes that combine tradition with modern flair.
These tours are not just about food – They are about atmosphere, stories, and access to places that independent travelers usually cannot find. Numbers matter here: the variety of dishes, the time saved, and the local insight that transforms eating into a cultural memory.
???? If you are interested in foodtours in any destination in Vietnam, don’t hesitate to contact usvia email [email protected] orhotline +84 862 029 028 for detailed consultation and to book your tour today!
